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A Timeline of The Rethink Foundation


September 2016 the concept of Rethink is born on Piet Heinkade in the cafe of Pakhuis de Zwijger.

Amsterdam, a city where half of the population is ‘diverse’ but diversity is not seen in the decision making, leadership or even core of culture- is the starting point of Rethink. The decision is to start a different type of work in diversity; is developed into a concept. The aim is to make Rethink sustainable.


1 January 2017 Kone Foundation in Finland funds Umayya Abu-Hanna for a project called ‘Rethink Amsterdam’. The aim is using Rethink Amsterdam, its experience, tools and knowledge in other cities. The rest of the funding comes from Pakhuis de Zwijger. Rethink has an office at Pakhuis de Zwijger.


During 2017, Rethink has a team of 9 people working on different periods on different projects.


4.10.2017 Rethink was registered as a foundation at the KVK.

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